Selfridges | Pixel 2 Luxury Portrait
The installation was part of ‘The Flipside’ experience at the Old Selfridges Hotel alongside brands such as Byredo, Louis Vuitton and Thom Browne. To launch the Pixel 2 we partnered with TEM and created an immersive installation that demonstrated the device's incredible camera quality and low light photography.
Composed of a series of mirrored glass rings and projected light.
The installation demonstrated the Google Pixel 2’s incredible low light capabilities, with the structure nodding to the extruded lens of the Google Pixel 2.
By selecting an array of images representing places, experiences and moments a unique backdrop was created using a generative process along with a bespoke soundscape signature.
Capturing amazing low light images of the user within the installation
Once the image was captured the photo was displayed in the London Selfridges windows and digital screens across London.
Your portrait was also available to print and take home.
The installation was reinstalled at the Serpentine Gallery London.