Selfridges | Pixel 2 Luxury Portrait

The installation was part of ‘The Flipside’ experience at the Old Selfridges Hotel alongside brands such as Byredo, Louis Vuitton and Thom Browne. To launch the Pixel 2 we partnered with TEM and created an immersive installation that demonstrated the device's incredible camera quality and low light photography.

Composed of a series of mirrored glass rings and projected light.

The installation demonstrated the Google Pixel 2’s incredible low light capabilities, with the structure nodding to the extruded lens of the Google Pixel 2.

The installation demonstrated the Google Pixel 2’s incredible low light capabilities, with the structure nodding to the extruded lens of the Google Pixel 2.

By selecting an array of images representing places, experiences and moments a unique backdrop was created using a generative process along with a bespoke soundscape signature.

Capturing amazing low light images of the user within the installation

Once the image was captured the photo was displayed in the London Selfridges windows and digital screens across London.

Once the image was captured the photo was displayed in the London Selfridges windows and digital screens across London.

Your portrait was also available to print and take home.

Your portrait was also available to print and take home.

The installation was reinstalled at the Serpentine Gallery London.

The installation was reinstalled at the Serpentine Gallery London.

Press

Arrow DarkArrow
Dazed
Arrow DarkArrow
Timeout
Arrow DarkArrow
Wallpaper

Credits

Creative Directors: Tom Seymour, Kirsty Minns
ECD: Steve Vranakis
Team Lead: Peter Semple
Producer: Alex De Castro
Lead Designers: Saori Masuda, Nicola Gastaldi, Mary Leonard
Creative Production: TEM
System Programming: Bruno Imbrizi
Executive Producer: Valterri Laihanen
Sound/Audio: Robert Thomas
Fabrication: MDM Props
Visual Programming: David LI
Next project