Google | Chrome Web Lab

Web lab was a groundbreaking, year-long exhibition, featuring five physical and online interactive Chrome Experiments that brought the extraordinary workings of the Internet to life. Inspiring the next generation of computer scientists and the world of the possibilities of the modern web. A first-of-its-kind online physical global museum experience.

Web Lab was a year in the making. The online exhibition was designed, tested and produced to withstand a year of continuous use 24 hours a day due to the fact it was open online at all times.

Web Lab was a year in the making. The online exhibition was designed, tested and produced to withstand a year of continuous use 24 hours a day due to the fact it was open online at all times.

Every visitor to the exhibition, online and in the museum was represented by a Lab Tag: a visual code that can be scanned at each experiment to let users keep track of their activity and retrieve them once they were back home.

Every visitor to the exhibition, online and in the museum was represented by a Lab Tag: a visual code that can be scanned at each experiment to let users keep track of their activity and retrieve them once they were back home.

Universal Orchestra consisted of an eight piece orchestra that gave anyone across the world a chance to play the instruments, collaborate with others in the Science Museum and people around the world.

Universal Orchestra consisted of an eight piece orchestra that gave anyone across the world a chance to play the instruments, collaborate with others in the Science Museum and people around the world

Floor Plan

Sketchbots gave everyone a chance to have their portrait drawn in the sand by a robot. Online you were able to take a photo of yourself and in real-time have your portrait drawn in the sand at the Science Museum London.

The launch film has had over 2M views

Results

Over 7 million online visitors from 196 countries.
The launch film received 5.1 million views
570,000 museum visitors over the course of the year..
6 million user generated creations.
30 industry awards including a Silver Canne Lion for design and a People’s Webby Award for experimental design.
The project is celebrated as one of Google’s most awarded marketing projects.
Chrome in the same month Web Lab launched became the number one browser

Press

Arrow DarkArrow
TNW
Arrow DarkArrow
DEZEEN
Arrow DarkArrow
Cooper Hewitt Museum
Arrow DarkArrow
Fast Company

Credits

Creative Directors: Tom Seymour, David Bruno
ECD: Steve Vranakis
Producers: Andy Weir, Robin Wong
Team Lead: Max Madile
Producer: Ross Warren
UK Product Marketing Manager: Jayme Goldstien
Digital Experience: BREEL
Generative design: Karsten Schmidt
Physical Robotics: Tellart
Science Museum Head of New Media: Dave Patten
Spatial Design and product: MAP Design, Bibliotheque
Architecture: Universal Design Studios, Fraser Randall
Print Marketing: Johnson Banks
Photographer: Andrew Meredith
Film Production: Across the Pond
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