Nike Live | Nike Rise
Nike’s Consumer Direct Acceleration resulted in new award winning retail concepts and services. Nike Live and Nike Rise concepts combine the best of Nike’s digital products and services offering visitors data driven experiences in store and at home. Tailored to Nike’s members, their city and neighbourhood.
Partnering with digital product, data science and brand retail we created new services and experiences that digitally connected our members and their city to the store. Pulling in real time sporting events and giving members contactless ways to shop using their own device through the Nike App @ Retail.
By creating experiences that rewarded members we were able to entice the community back into the store. Connecting them to real time sport events in the city and highlighting products selected by the community.
Nike Rise is another digitally enabled retail concept that reacts to the pulse of sport in the city and it’s Nike members. The first store has launched in China and the concept is being rolled out across the world this year.